Embracing Style and Celebrating the sustainable growth with Qverse

In the ever-evolving world of fashion, the Kami Idea brand has emerged as a wellspring of inspiration for those who value creativity and diversity in their attire. Founded in 2009 by the visionary trio of Istafiana Candarini, Afina Karina, and Karin Candarini, Kami Idea isn't just a label; it's a living testament to a philosophy that encourages every individual to pursue their unique sartorial visions. Fashion, for Kami Idea, transcends mere clothing; it serves as a canvas for self-expression, and this artistic facet is celebrated with fervour in every collection they introduce.

Kami Idea's remarkable journey is rooted in the passion and dedication of its founders—Istafiana, Afina, and Karin. In 2009, these three visionary individuals embarked on a mission to redefine the fashion landscape. Their shared dream was to create a brand that not only offered exceptional clothing but also empowered individuals to express their distinct styles with confidence.

Istafiana, one of the co-founders, serves as the creative visionary behind Kami Idea. With an innate flair for design and a boundless passion for fashion, she sought to infuse every Kami Idea collection with a sense of artistry that would resonate with wearers. Istafiana's creative brilliance shines through in every garment, where each piece is a testament to her dedication to innovation and uniqueness.

Afina, another pivotal member of Kami Idea's founding team, brings a wealth of business acumen and strategic insight to the brand. Her deep understanding of market dynamics, coupled with her strategic planning skills, has been instrumental in positioning Kami Idea as a prominent name in the fashion industry. Afina's pragmatic approach and visionary thinking have allowed the brand to expand its reach and impact.

Karin, the third co-founder, is a fervent advocate for sustainability in the fashion industry. She firmly believes that fashion should coexist harmoniously with the environment. Karin's dedication to eco-friendly practices and her insistence on using sustainable materials have positioned Kami Idea as a pioneering force in the fashion world's journey toward environmental responsibility. Her passion for sustainability is not only reflected in the brand's practices but also in its mission to inspire conscious consumer choices.

In 2021, Kami Idea embarked on a transformative journey by joining hands with Qverse—a strategic partnership that would redefine their growth trajectory. As business owners, the constant demand to innovate and introduce new products presented its own set of challenges. It was here that Qverse's Growth Fund played a pivotal role. The fund offered Kami Idea a flexible partnership program and funding scheme that facilitated their business development in remarkable ways. The co-founders of Kami Idea expressed their gratitude for the partnership, stating:

This collaboration marked a significant turning point in Kami Idea's journey, enabling them to continue their mission of redefining fashion and empowering individuals to express their unique styles. Together, this dynamic trio of founders—Istafiana, Afina, and Karin—have steered Kami Idea beyond being a mere fashion brand. It has become a living embodiment of their collective vision, creativity, and unwavering commitment to making fashion a platform for self-expression and positive change.